معرفی
Gerri Spassova is an Associate Professor in the Department of Marketing at Monash University, Faculty of Business and Economics, Caulfield campus, Melbourne, Australia. She is also affiliated with the Victorian Heart Institute (VHI), indicating interdisciplinary collaboration in healthcare decision-making. She received her PhD in Marketing from Cornell University (US) and joined Monash University in 2010.
Her research lies at the intersection of consumer behavior and behavioral decision theory, with a strong focus on judgment and decision-making, information processing, advice utilization, and perceptions of expertise and risk. She has published in top-tier journals including the Journal of Consumer Research, Journal of Retailing, Organizational Behavior and Human Decision Processes, and European Journal of Marketing.
Recent research has expanded into healthcare contexts, particularly examining shared decision-making in maternity care. Her work explores barriers and facilitators to implementing shared decision-making in hospitals, co-designing interventions, and understanding how emotional states (e.g., sadness) influence risk preferences when making decisions for others. She is actively publishing, with multiple articles in 2023 and 2024, showing sustained scholarly impact.
She has contributed to the academic community through peer-review responsibilities for journals such as Journal of Economic Psychology and European Journal of Marketing, and has participated in major conferences like the Association of Consumer Research and the European Marketing Academy Conference (EMAC). She served on the programme committee for the Society for Consumer Psychology Boutique Conference in 2018.
- Project: SAFER CARE (2018–2021) – Investigated translating consumer-driven healthcare priorities into practice, where she served as Supervisor.
- PhD Supervision: She is currently accepting PhD students, indicating active mentorship.
She is engaged in academic service, including thesis examination and grant review, and her work contributes to UN Sustainable Development Goals related to good health and well-being.
