معرفی
Dewi Tojib is an Associate Professor of Marketing at Monash Business School, Monash University (Australia), affiliated with the Victorian Heart Institute (VHI). She specializes in services marketing, focusing on consumer responses to service failures, technology adoption in services, and omni-channel experiences. Her research has been published in top journals like the Journal of Service Management and European Journal of Marketing.
Education: PhD in Marketing from Monash University. Teaching roles include courses like Buyer Behaviour (MKF2111), Advanced Business Research Method (MKF5430), and Principles of Marketing (MKC1200). She has received teaching excellence awards from Monash Business School.
Research Projects:
- Primary Investigator: 'Is matching Destination Image with Destination Society Stereotype influential for traveller attitudes? (2017-2018)'
- Co-Investigator: 'Early Intervention Framework for At-Risk Students (2022-2024)'
Awards:
- Dean’s Teaching Excellence Award (2019)
- Best Paper in Psychology & Marketing Track (Ineka Conference 2019)
- AxcessCapon Teaching Innovation Competition Finalist (2019)
Research interests span service robotics impact on customers and co-workers, consumer coping mechanisms for service failures, and technology integration in multi-channel retail. She serves on the editorial board of the Journal of Organizational and End User Computing and actively contributes to ANZMAC.
