معرفی
Hean Tat Keh is a Professor of Marketing and former Head of the Department of Marketing at Monash Business School. As a consumer psychologist, his research focuses on consumer well-being, emphasizing responsible consumption, healthcare marketing, and services marketing. He holds a PhD from the University of Washington, Seattle, and has held academic positions at the University of Queensland, Peking University, and the National University of Singapore.
- Education: PhD in Marketing, University of Washington, Seattle (Year not specified).
Research Interests: Prof. Keh’s work addresses pressing marketplace challenges through studies on sustainable consumption, healthcare, diversity, equity, and inclusion (DEI), and services marketing. His research has been published in top-tier journals like the Journal of Marketing and Journal of Consumer Research.
Awards: He is one of only two academics to earn both the ANZMAC Distinguished Marketing Researcher (2019) and Educator (2018) Awards. Additional honors include the Dean’s Commendation for Excellence in Postgraduate Supervision (2024) and a national-level research award from China’s Ministry of Education (2015, 2024).
- Grants: Secured funding from the Australian Research Council (ARC), National Natural Science Foundation of China (NSFC), and ACR-AMA Grants.
- Activities: Editorial roles at the Journal of Business Research and Marketing Letters, invited talks at universities like UNSW and Hong Kong Polytechnic University, and collaborations across Asia-Pacific.
Supervision: Prof. Keh oversees PhD students conducting behavioral experiments in marketing research, with strict criteria for applicants’ experimental research experience and alignment with his research themes.
