Tat Chan

Tat Chan serves as a Professor at the Olin Business School, Washington University in St. Louis, specializing in digital economy research with emphasis on online content ecosystems.

His core research interests include:

• Digital Marketing
• Consumer Behavior
• Online Platforms
• Recommendation Systems
• Information Systems
• Platform Economics

Recent work examines how algorithmic recommendations influence both content consumption patterns and creator production behaviors on social media platforms, revealing critical dynamics between user engagement and content generation incentives in digital environments.

As an active academic contributor, he engages with global institutions through scholarly presentations such as his April 2024 seminar at Tsinghua University's School of Economics and Management.