معرفی
Yijun Chen is an Assistant Professor in Marketing at Imperial College Business School, Imperial College London. He earned his Ph.D. in Marketing from the John M. Olin Business School at Washington University in St. Louis. His research examines peer effects and network dynamics in contexts including digital consumption, competition in crowdsourcing platforms, and organizational misconduct.
Research interests focus on modeling individual decision-making within social networks, with applications in online gaming, fitness industries, and workplace behavior. His work provides insights for businesses to leverage peer interactions strategically.
Recent publications explore consumer behavior in digital ecosystems, collaborative competition models, and social drivers of customer churn. Research consistently demonstrates innovative applications of network analysis and game theory to marketing challenges.
No awards, grants, or student advising information is provided in available sources.
