معرفی
Xi Chen is an Associate Professor at the Rotterdam School of Management, Erasmus University, specializing in the Department of Marketing Management. His research bridges quantitative marketing, digital marketing, and social network dynamics, with a focus on how digital platforms influence consumer behavior and inform corporate strategies.
- Education: PhD in Marketing from Hong Kong University of Science and Technology, supervised by Prof. Ralf van der Lans; earlier studies at Nanjing University.
Xi Chen's work examines incomplete information in online social networks, causal inference, and consumer policy. His recent publications highlight advanced methodologies for social network modeling and decision analytics. Articles like Efficient Estimation of Network Games (2021) and Estimating Tie Strength (2014) reflect his expertise in leveraging social network data for marketing insights.
His research also intersects with interdisciplinary applications, such as the INSIGHT study (2020) on combined therapies for non-small-cell lung cancer, where he contributed as a co-author. This illustrates his broader engagement with data science methodologies applicable to diverse domains.
Xi Chen actively shares insights on digital marketing trends, as seen in media coverage like the Online Social Gaming analysis (2021). His contributions span peer-reviewed journals, book chapters, and working papers, emphasizing empirical rigor and policy relevance.
