معرفی
Xinlei Chen serves as Professor of Marketing at Cheung Kong Graduate School of Business (CKGSB), with prior faculty appointments at Shanghai Advanced Institute of Finance (SAIF) and University of British Columbia. His academic foundation includes a B.E. from Tsinghua University and Ph.D. in Marketing from University of Minnesota.
His educational background features:
- B.E. in Engineering, Tsinghua University
- Ph.D. in Marketing, University of Minnesota (Carlson School)
Chen's research centers on empirical industrial organization and consumer decision modeling, with specific expertise in pricing strategy, advertising effectiveness, channel management, and entertainment economics. His work bridges theoretical structural modeling with real-world applications in digital platforms, video gaming, and social networks, emphasizing how consumers process information and firms optimize competitive strategies in dynamic markets. Recent investigations examine gender dynamics in online competition and advertising spillovers in short-form video ecosystems.
Analysis of his publication trajectory reveals consistent focus on marketing science fundamentals while evolving toward digital economy applications. Early work established foundations in movie economics and private label competition, transitioning to contemporary investigations of platform markets, mobile advertising fraud, and social network effects. His methodology combines rigorous econometric techniques with field experiments, particularly evident in 2025 ByteDance research and mobile ad fraud studies.
His scientific recognition includes:
- MSI Young Scholar (2009)
- Two-time Long Term Impact Award Finalist (Society for Marketing Science, 2018 & 2020)
- Carlson School Dissertation Award (2003-2004)
- Multiple doctoral consortium fellowships (INFORMS, AMA-Sheth)
Chen demonstrates extensive teaching impact across executive education, MBA, and doctoral programs at CKGSB, SAIF, and UBC, complemented by industry experience as project manager at ABB and China-Machine Building International. His business-oriented scholarship extends to authored books on Chinese internet markets and regular commentary in major business media. Current research activities include field experiments on cross-media advertising and pandemic exercise behavior through digital platforms.
