معرفی
Sungtak Hong is an Assistant Professor of Marketing at Bocconi University since 2016, with prior industry experience at Unilever and Nielsen (KR) and research fellowship at International Growth Centre (UK). He integrates real-world data analysis into marketing decision-making pedagogy.
Education:
- PhD in Marketing, London Business School
- MSc in Economics, London School of Economics
- BA in Economics, Sogang University
His research lies in quantitative marketing with a strong focus on empirical analysis of inter-related decisions by manufacturers, retailers and consumers. Applying economic and econometric theories, his work examines product assortment effects across categories, commodity taxation impacts on variety, and fast-food quality competition using online review data. Early research investigated how grocers' multi-category assortment strategies influence consumer purchases.
Recent publications (2021-2023) demonstrate methodological consistency in empirical modeling across diverse contexts including higher education choices, retail taxation, and service competition. These works leverage multi-category datasets and econometric techniques to address core marketing problems in top-tier journals and conferences.
Scientific Awards:
- Excellence in Research Award - Università Commerciale Luigi Bocconi, 2017
- 2nd Place, EMAC – Sheth Foundation Doctoral Dissertation Competition, 2017
- Winner, EMAC Best Paper of the Conference Based on Doctoral Work, 2015
- Deloitte Institute of Innovation and Entrepreneurship PhD Award, 2014
Dr. Hong's research program has been recognized through competitive awards including Bocconi's Excellence in Research Award and EMAC dissertation honors. His publications in Journal of Marketing and Marketing Letters indicate successful research funding, though specific grants aren't detailed. Teaching excellence is evidenced by his data-driven approach to marketing education.
