Stacy Wood

Stacy Wood is the Langdon Distinguished University Professor of Marketing and Executive Director of the Consumer Innovation Consortium at NC State University's Poole College of Management. Her research focuses on consumer responses to innovation, including technology adoption, healthcare decisions, and crisis behavior. She has held leadership roles, including Editor of the Journal of Consumer Research and President of the Association for Consumer Research. Wood has received numerous awards for research and teaching, including the H. Paul Root Award and multiple teaching accolades.

Education: PhD in Marketing from the University of Florida (1998). Key roles include affiliations with MIT's Convergence Culture Consortium and Duke University's School of Medicine and Fuqua School of Business. Her work bridges consumer psychology with practical applications in healthcare, technology, and public health initiatives.

Research emphasizes innovation adoption, vaccine communication strategies, and digitally enabled healthcare frameworks. Notable contributions include studies on vaccine hesitancy/apathy, subscription models in medicine, and reducing physician workload through technology. Over 40 peer-reviewed publications span journals like Journal of Consumer Research, Journal of Marketing, and NEJM Catalyst.

Awards highlight both scholarly impact and pedagogical excellence, with a focus on applying consumer behavior insights to real-world challenges such as pandemic response and healthcare accessibility.