Michael Stanko

Michael Stanko is an Associate Professor of Marketing at NC State University's Poole College of Management. His research focuses on innovation management, digital marketing strategies, and consumer behavior dynamics. He holds a Ph.D. in Marketing from Michigan State University (2008).

Stanko's work explores how technological advancements like 3D printing, crowdfunding, and social media influence business models and consumer engagement. He has published extensively on topics such as open innovation ecosystems, incumbent firm inertia, and brand management in crisis scenarios.

His articles analyze the intersection of technology adoption, market dynamics, and organizational strategies. Recent studies investigate how curiosity drives idea generation in crowdsourcing platforms and how SMEs navigate technological turbulence. He also examines the dual roles of open and proprietary product strategies in innovation success.

Stanko advises students on marketing analytics and innovation management. His research has been featured in top-tier journals and industry publications, emphasizing practical applications for businesses seeking to leverage digital tools and collaborative innovation.