معرفی
Dr. Poonam Renault Oberoi is an accomplished Associate Professor of Marketing at Excelia Business School, specializing in innovation and technology management with a particular focus on strategic sourcing. She is part of the Marketing department within the Business School at Excelia, where she teaches courses in Innovation Marketing, Principles of Marketing, International Marketing, and Marketing Research, and speaks both English and Hindi fluently.
Dr. Oberoi has an impressive educational background:
- PhD in Marketing (Philosophiae Degree) from Grenoble École de Management, France (2014)
- MPhil in Business Administration from Grenoble École de Management, France (2012)
- MSc in Innovation & Technology Management from Grenoble École de Management, France (2010)
Dr. Oberoi's primary research areas focus on open innovation, crowdsourcing, and crowdfunding, with additional interests in sustainable innovation, gendered marketing, and the impact of artificial intelligence on business practices. Her work bridges theoretical frameworks with practical applications, particularly examining how organizations can leverage external knowledge and collaborative approaches to drive innovation. She has developed a strong research profile that examines the intersection of technology, marketing, and innovation management, with a special emphasis on understanding how firms can effectively manage open innovation processes and crowdsourcing platforms. Her research often employs both quantitative and qualitative methodologies, reflecting a comprehensive approach to understanding complex innovation phenomena.
Dr. Oberoi's publication record demonstrates consistent high-quality output across leading international journals. Her work shows a clear trajectory from foundational research on open innovation frameworks to more recent investigations into crowdsourcing dynamics, AI applications in marketing, and gender-related issues in business contexts. The breadth of her work spans marketing, information systems, organizational behavior, and sustainability, highlighting her interdisciplinary approach to business research.
Dr. Oberoi actively contributes to the academic community through editorial roles, serving as a guest editor for Creativity and Innovation Management and as an associate editor for both the Journal of Asia Business Studies and the Journal of Management and Training for Industries. She is also engaged with professional organizations including the American Marketing Association and the Strategic Management Society, regularly participating in conferences and workshops to share her research findings and contribute to scholarly discourse.
As an educator, Dr. Oberoi oversees BBA research at Excelia Business School and has been instrumental in developing curriculum related to innovation marketing and digital business strategies. She has authored numerous case studies on topics including open innovation, crowdfunding, and corporate social responsibility, providing practical learning materials for business students. Her teaching responsibilities demonstrate her commitment to preparing future business leaders for the challenges of digital transformation and innovation management.
