Shashi Matta

Prof. Dr. Shashi Matta is a Professor and Chair Holder of Innovation & Creativity at the Ingolstadt School of Management, Catholic University of Eichstätt-Ingolstadt (KU), and serves as Vice Dean for Internationalization. With a PhD from the University of Southern California (2006), he previously held positions at The Ohio State University Fisher College of Business. His research bridges

• Consumer Behavior
• Innovation Strategies
• Branding Dynamics
• Stereotype Analysis
• Responsible Innovation

through cross-cultural studies.

Research trends in his work include

• Digital consumer identity models
• Privacy-literacy implications
• Implicit theories in brand evaluation
• Entrepreneurial ecosystem dynamics
• Behavioral responses during crises
• Gender-inclusive marketing frameworks

across journals like Journal of Marketing and Journal of Consumer Research.

Scientific accolades include

• AMA SERVSIG Best Paper Award
• Competitive Research Grant
• Multiple 'Preis der Lehre' teaching awards
• PhD excellence recognition