Maximilian Bauer

Maximilian Bauer is a Doctoral Candidate (Ph.D.) and MBA Program Manager at the Chair of Innovation and Creativity within the WFI - Ingolstadt School of Management at the Catholic University of Eichstätt-Ingolstadt (KU). He holds a Bachelor's and Master's degree in Business Administration from WFI, with international experience from studies in Colombia and the University of California at Davis MBA program.

• Education: B.Sc. and M.Sc. in Business Administration (WFI)
• Current Roles: Doctoral Candidate, MBA Program Manager (Part-Time)
• Industry Experience: Strategic Marketing, Consulting, Recruitment at MediaMarktSaturn, Deutsche Bahn, Achtzig20 GmbH

His research spans Marketing, Innovation, and Entrepreneurship, focusing on Open Innovation, Responsible Innovation, Consumer Vulnerability, and Decolonizing Entrepreneurship Models. He applies qualitative, quantitative, and mixed-method approaches to bridge academic insights with managerial applications.

Recent publications examine SME innovation performance, responsible innovation frameworks, privacy literacy in digital markets, and cross-cultural studies in Germany, India, Japan, and the US. Articles under review address theoretical gaps in open innovation knowledge transfer and sustainability transparency.

Teaching includes graduate courses on Innovation & Creativity, Transformative Service Innovation, and undergraduate classes on Innovating for Sustainability and Consumer Psychology. He has presented at global conferences like JPIM, IPDMC, AMA, and SERVSIG on topics such as SME innovation, service ecosystems, and privacy behavior.

Industry collaborations include workshops with Phytobiotics Futterzusatzstoffe GmbH, Allianz Consulting, and Volkswagen subsidiary CARIAD. His work emphasizes practical applications for business sustainability and innovation.