Anna Reith

Anna Reith is a Research Associate and Doctoral Candidate at the Chair of Innovation & Creativity within the Faculty of Economics and Business Administration at the Catholic University of Eichstätt-Ingolstadt. She holds a Master of Science in Business Administration with a focus on Market-Oriented Management and a Bachelor of Arts in International Management.

• Current role: Research Associate and Doctoral Candidate (2022–present)
• Education: M.Sc. Business Administration (2019–2021), B.A. International Management (2015–2019)
• Work Experience: Market Intelligence Manager at Truma Gerätetechnik GmbH & Co. KG (2021–2022), Working Student roles in Innovation Lab and IT-Business Applications & Intelligence (2019–2021)