Tugce Sabanci

Tugce Sabanci is a Research Associate and Doctoral Candidate at the Chair of International Management within the Faculty of Economics and Business Administration at the Catholic University of Eichstätt-Ingolstadt. She holds an M.Sc. in Business & Psychology and is actively contributing to research in consumer behavior and digital interactions.

• Master of Science in Business & Psychology, Catholic University of Eichstätt-Ingolstadt (2022–2025)
• Bachelor of Science in Psychology, Cyprus International University (2016–2020)

Her research centers on cross-cultural marketing, consumer behavior, the psychological impact of digital assistants, and sustainable behavior. These interests reflect an interdisciplinary approach combining psychology with business management, particularly in global and digital contexts.

The available publication indicates early scholarly engagement in the intersection of psychology, religion, and trauma recovery. While only one article is listed, it reflects a strong foundation in psychological research with implications for health and well-being.

No scientific awards have been mentioned in the provided text.

Tugce Sabanci supports academic advising by supervising bachelor’s and master’s theses and processing study contracts. She also provides consultation hours for students. There is no mention of external grants or funding in the provided information.

She is affiliated with the Chair of International Management under Prof. Dr. Katja Gelbrich, contributing to research and teaching activities within the department.