معرفی
Dr. Shahin Sharifi is a Senior Lecturer in the Department of Management and Marketing at La Trobe Business School, La Trobe University. He holds a PhD in Marketing from Monash University (2014–2017) and an MBA from the University of Tehran (2010–2012). His research focuses on consumer behavior, judgment and decision-making, services marketing, experimental psychology, and social psychology topics like heuristics, biases, and discrimination. Dr. Sharifi has held academic positions at Macquarie University (2018–2022) before joining La Trobe in 2022.
Education:
- PhD in Marketing, Monash University, 2014–2017
- MBA, University of Tehran, 2010–2012
Research Interests:
Dr. Sharifi investigates consumer decision-making processes, service encounters (e.g., service recovery, minority group favoritism), and the psychological underpinnings of consumer behavior. His work bridges experimental psychology and marketing, addressing topics like numerical perception, payment systems, and cultural influences on consumer judgments.
Awards and Grants:
- Teamwork Award, Inaugural Dean's Award (2024)
- Learning and Teaching Award (2021)
- Grants include $123,000 Research Infrastructure Grant (2023) and $5,000 Small Research Grant (2024)
Advisory Roles:
- Chair of the LBS Behavioural Lab (2023–present)
- Editorial Review Board Member, Service Industries Journal
Labs/Teams:
Leads the LBS Behavioural Lab, focusing on experimental research in consumer behavior and marketing strategies.
