معرفی
Scott Galloway is a Professor of Marketing at the New York University Leonard N. Stern School of Business, where he has been a faculty member since 2002. He teaches Brand Strategy and Digital Marketing to second-year MBA students and is the creator of the Digital IQ Index®, a global benchmarking tool that assesses prestige brands' digital capabilities. Galloway is also a recognized entrepreneur and public commentator, frequently contributing insights on technology, media, and economic trends.
- BA in Economics, UCLA (1987)
- MBA in Marketing, UC Berkeley (1992)
His research and expertise span digital marketing, brand strategy, e-commerce, and the intersection of technology and society. He focuses on how digital transformation reshapes consumer behavior, corporate strategy, and media ecosystems. His work often analyzes the competitive dynamics between legacy brands and digital-native firms, the economic implications of AI and social media, and the future of higher education and work.
While no peer-reviewed academic articles are listed in the provided text, his commentary and thought leadership—featured in podcasts, videos, and public writings—consistently explore themes in digital innovation, market disruption, and socio-economic inequality. These contributions reflect a strong engagement with real-world applications of marketing and strategic thinking.
His notable recognitions include being named one of the World's 50 Best Business School Professors by Poets & Quants in 2012 and being elected to the World Economic Forum's 'Global Leaders of Tomorrow' for his global impact before age 40.
Galloway has founded several firms, including L2 (a business intelligence firm), Red Envelope (an e-commerce company), and Prophet (a global brand strategy consultancy). He has served on the boards of The New York Times Company, Eddie Bauer, and Berkeley's Haas School of Business. He is the host of the 'Prof G' and 'Pivot' podcasts and an author of books such as The Algebra of Happiness. Though no formal grants or student advising relationships are detailed, his entrepreneurial and media ventures represent significant professional and intellectual output.
He leads no formal research lab or academic team as described in the text, but his work through L2, Prophet, and his media platforms functions as an extension of his academic and strategic insights into the commercial and public spheres.
