معرفی
Dr. Marek Reysowski serves as a Lecturer at the University of Gdańsk within the Faculty of Economics, holding dual appointments in the Department of International Business and the Department of Marketing Strategies. Based in room 307, he maintains an active schedule with consultation hours extending into July 2025, reflecting his current engagement in academic duties and student support at the institution.
His research expertise spans marketing strategy, international business, and consumer behavior, with particular emphasis on brand management in technology sectors. Reysowski investigates prestige branding among Asian tech conglomerates, consumer loyalty dynamics in the smartphone market, and strategic group formations within Poland's FMCG retail landscape. His work also addresses historical transformations in Polish food retailing and promotional effectiveness in small grocery operations, demonstrating a strong regional focus combined with global market insights.
Analysis of Reysowski's publication timeline from 2001-2020 reveals evolving research priorities: early work centered on foundational marketing communication and Polish retail restructuring, while recent studies (2018-2020) pivot toward digital commerce, social shopping applications, and cross-cultural prestige branding in technology markets. This trajectory highlights his adaptation to emerging digital consumer behaviors while maintaining expertise in Central European retail contexts.
No scientific awards are documented in the available professional profile.
Details regarding graduate student supervision, research grants, or funded projects are not specified in the provided materials.
The profile contains no references to laboratory facilities, research centers, or collaborative teams led by Dr. Reysowski.
