معرفی
Piotr Krowicki is a researcher at WSB University specializing in management and quality studies, with a primary focus on retail marketing dynamics within shopping centers. He earned his Doctorate in 2023 and maintains an active publication record with 13 scholarly articles spanning consumer behavior, brand loyalty, and retail innovation.
His research centers on customer engagement mechanisms in physical and virtual retail environments, examining value creation, brand relationships, and event-driven marketing strategies. Recent publications (2021-2024) demonstrate an interdisciplinary approach bridging marketing theory with practical retail applications, while his earlier work (2010) explores public diplomacy and national branding through a Polish case study.
Analysis of his publication trends reveals a consistent emphasis on customer engagement as a core research pillar, evolving from conceptual frameworks to applied studies in shopping center contexts. His work increasingly addresses digital transformation in retail, particularly virtual environments and innovation processes, while maintaining strong connections to consumer psychology and brand management disciplines.
Though the university profile notes one achievement, specific award details remain unspecified. No information is available regarding student supervision, research grants, laboratory affiliations, or collaborative teams.
