Omer Topaloglu

Omer Topaloglu is a Professor of Marketing and Chair of the Department of Marketing, Management, and Entrepreneurship at the Silberman College of Business, Fairleigh Dickinson University. He holds a PhD in Marketing from Texas Tech University, an MBA from Montclair State University, and a BA in Economics from Bogazici University. His research focuses on digital marketing, branding, and service marketing, with publications in journals like the Journal of Retailing and Decision Sciences. He teaches courses such as Foundations of Digital Marketing and Social Media Marketing, emphasizing the transformative role of digital advancements in marketing strategies.

Key research areas include peer-to-peer digital brand equity, the impact of online reviews on sales, and brand concept alignment. He has received awards like the New Jersey Bright Idea Award and the Top Cited Article Award. Topaloglu is active in academic leadership, serving as former president of the Society of North American Scholars (SNAS) and a board member of the Academy of Global Business Research and Practice.

His work bridges academia and industry, offering consulting in digital strategy, sales, and B2B marketing. Recent projects include analyzing social activism’s impact on firm valuation and cross-country studies on ride-hailing services’ brand equity.