JP Kuehlwein

JP Kuehlwein is an Adjunct Assistant Professor at the Leonard N. Stern School of Business, New York University, and also teaches at Columbia Business School and the Fashion Institute of Technology. He is a Senior Fellow in Marketing and Communications at The Conference Board and a recognized expert in brand strategy and luxury branding.

His academic and professional background includes:

• Co-founder and Principal, Ueber-Brands
• Former Executive VP, Frédéric Fekkai
• Former Managing Director of Global Strategy & Innovation at Procter & Gamble
• External Director, Smith & Norbu (luxury eyewear)

Education:

• Bachelor of European Business, Ecole Supérieure de Commerce, Reims (France)
• Bachelor of European Business, University of Reutlingen (Germany)
• Postgraduate Diploma in Business Analysis, Lancaster University (UK)

Research and Expertise:
JP Kuehlwein specializes in brand elevation, Ueber-Branding, and the strategic development of prestige brands. His work focuses on creating meaningful, peerless, and priceless brands through mission-driven marketing, storytelling, and emotional resonance. He has contributed significantly to the understanding of how premium brands succeed globally.

Publications and Thought Leadership:
He co-authored the influential books Rethinking Prestige Branding – Secrets of the Ueber-Brands (2015) and Brand Elevation – Lessons in Ueber-Branding (2020). His insights have been featured in journals such as the Journal of Brand Strategy, Marketing Review St. Gallen, Asian Management Insights, and various industry blogs and media outlets.

Awards:

• International Marketer of the Year 2016 (The Internationalist/ANA)
• Inspirational Marketer of the Year 2017 (The Internationalist/ANA)

Advising and Industry Engagement:
JP is actively involved in executive education, corporate training, and public speaking. He serves on advisory boards for the Fashion Institute of Technology’s Cosmetics and Fragrance Marketing program and the CMO Council. He has delivered keynotes and workshops for global brands including L’Oréal, P&G, ExxonMobil, and ZEISS.

Labs and Teams:
He leads Ueber-Brands, a strategic advisory firm focused on elevating brands through purpose, differentiation, and emotional connection. The firm works with global clients across beauty, luxury, consumer goods, and technology sectors.