Tuba Bingol

Tuba Bingol is an Assistant Professor of Marketing at Nichols College, joining in 2020. She teaches Digital Marketing, Social Media Marketing, International Marketing, and MBA courses. Her research focuses on Influencer Marketing, AI in Social Commerce, YouTube Analytics, and Brand Engagement on TikTok and Instagram.

Education: Ph.D. in International Business (Marketing Concentration) from Southern New Hampshire University; M.B.A. in Global Business from Johnson & Wales University; B.A. in Economics from Sabanci University, Istanbul, Turkey.

Research Interests: Cross-cultural marketing dynamics, AI-driven social commerce strategies, influencer-driven brand engagement, and virtual reality applications in marketing.

Awards:

• Best Paper Award 2023, MMA Conference (Marketing Communications and Promotion Track)
• Best Paper Award 2021, MMA Conference (Cross-Cultural, Ethics & Social Responsibility Track)

Professional Background:

• Previous work at CVS Headquarters and Gilbane Building Company