Fernando Carcavilla Puey

Fernando Carcavilla Puey serves as Professor at Universidad San Jorge's Faculty of Communication and Social Sciences, teaching Advertising Creativity, Branding, and Final Degree Projects in Advertising/PR and Multimedia Design in Journalism. He concurrently holds dual administrative roles as Coordinator of University Information and International Coordinator for the Advertising and PR degree.

His Doctorate in Communication from Universidad San Jorge anchors research centered on branding and territorial branding. Key focus areas include:

• "Marca España" media representation across political, cultural, and business contexts
• Digital communication strategies on YouTube/Instagram
• Crisis management frameworks (e.g., Rubiales case)
• Political influencer engagement mechanics

Publication trends reveal consistent nation branding scholarship since 2014, evolving from traditional press analysis toward contemporary digital platforms. His work demonstrates methodological progression from macro-level media coverage studies to granular social media analytics, particularly examining narrative construction in politically charged environments and luxury brand identity maintenance.

Scientific recognition includes:

• Quinquenium of Teaching Excellence (Universidad San Jorge)

While specific student advisement details remain undocumented, his active conference participation and administrative leadership indicate significant mentorship capacity. Current research trajectories suggest ongoing exploration of AI-driven brand perception analytics and cross-cultural digital diplomacy frameworks within Spanish institutional contexts.