Miguel Angel Nicolas Ojeda

Miguel Angel Nicolas Ojeda is a Professor at the University of Murcia's Faculty of Communication and Documentation, Department of Communication. His research focuses on advertising, media studies, and youth culture, with a particular emphasis on the intersection of digital media, social behavior, and regulatory frameworks. He leads the TRENDENLAB research group, specializing in corporate communication and consumption patterns.

He earned his PhD from the Universidad Católica San Antonio de Murcia with a thesis titled 'Publicidad y juventud: un análisis simbiótico' (2006), supervised by Dr. César San Nicolás Romera. His work spans advertising ethics, social media impact, and youth vulnerability in digital spaces.

Key research interests include the portrayal of youth in advertising, regulatory compliance in media, and the sociocultural dimensions of branding. Recent publications analyze self-harm communication in social media, banking sector branding, and toy marketing strategies on YouTube. He has contributed to discussions on child influencers, family representation in media, and historical narratives in video games.

His articles often explore trends in digital advertising, ethical challenges in influencer marketing, and the evolving role of media in shaping societal norms. Despite no listed awards, his extensive publications reflect sustained academic engagement with contemporary media and communication issues.