معرفی
Cesar San Nicolas Romera is an Associate Professor in the Department of Communication at Universidad de Murcia's Faculty of Communication and Documentation. His research focuses on Corporate Communication, Advertising, Media Studies, Branding, and Digital Culture. As a member of the TRENDENLAB research group, he investigates communication strategies in contemporary digital landscapes.
His recent publications explore branding in financial sectors, advertising representations of femininity, and transmedia strategies in video game marketing. Research shows consistent interest in how digital platforms transform cultural consumption, with particular emphasis on Spanish media contexts. Historical analyses range from medieval-themed games to contemporary beer advertising campaigns.
Dr. Romera's work demonstrates strong methodological diversity, combining aesthetic theory with empirical studies of consumer behavior. His 2022 publications on video game metaphysics and visual epistemology highlight interdisciplinary approaches bridging anthropology, philosophy, and marketing theory.
