Laura Cañete Sanz

Laura Cañete Sanz is a researcher at the University of Murcia, Spain, specializing in integrated communication strategies with a focus on advergaming as branded content. She holds a PhD from the University of Murcia (2020) and maintains active affiliation through her institutional email.

Education

• PhD in Communication, University of Murcia (2020). Thesis: El advergame como branded content en el contexto de la comunicación integrada una fundamentación estratégica, formal y evolutiva (Advergaming as Branded Content in Integrated Communication: Strategic, Formal, and Evolutionary Foundation).

Research Interests

Her work centers on the strategic application of advergaming—advertising through video games—within integrated marketing frameworks. She investigates how branded content in gaming environments evolves to enhance consumer engagement, emphasizing formal structures and theoretical foundations for modern communication campaigns. Key areas include digital marketing innovation and the societal impact of gamified advertising.

Professional Affiliation

Former member of the Comunicación Social, Cultura y Tecnología (Social Communication, Culture and Technology) research group at the University of Murcia, focusing on technology-driven cultural production and communication dynamics.

Academic Supervision

Her doctoral research was supervised by Dr. Juan Miguel Aguado Terrón and Dr. Inmaculada José Martínez Martínez, reflecting expertise in communication theory and strategic branding.