معرفی
Dr. Maneesh Thakkar is an Associate Professor and Chair of the Department of Marketing at Radford University’s College of Business and Economics. With a Ph.D. in Marketing from Baruch College, CUNY, and extensive international teaching experience across India, Hong Kong, Singapore, Taiwan, and New York City, he brings a global perspective to marketing education. He is recognized for pioneering hybrid teaching methods since 2011 and leading innovative cross-cultural student projects.
- Ph.D. in Marketing – Baruch College, City University of New York
- MBA – India
- Bachelor's in Accounting – India
Dr. Thakkar’s research centers on consumer behavior, particularly how environmental cues influence shopping decisions. His expertise spans digital marketing, AI in marketing, advertising effectiveness, e-commerce evolution, and cross-cultural brand strategy. He explores how sensory elements in retail spaces affect spending, how AI personalization boosts online conversions, and how brands can successfully enter new international markets.
His recent publications reflect a strong trend toward understanding technology-driven consumer behavior, especially in online and omnichannel environments. Topics include mobile marketing, social media influence, ethical targeting, and subscription-based loyalty models. These works demonstrate a consistent focus on the intersection of psychology, technology, and marketing strategy.
Notable scientific contributions include publication in Marketing Science and being recognized as an early adopter of hybrid learning. His leadership in global classroom initiatives has provided students with real-world international marketing experience.
- Published in Marketing Science
- Pioneer of Hybrid Teaching at Radford University (since 2011)
- Leader of International Student Collaboration Projects
Dr. Thakkar has advised numerous student teams on global marketing projects, including launching American brands in India. While no formal grants are listed, his departmental leadership and curriculum innovation suggest active involvement in academic administration and program development. He previously founded an e-commerce startup in 1999 and worked in family business management, bringing practical entrepreneurial insight into his teaching and mentorship.
Though specific labs or research centers are not mentioned, Dr. Thakkar leads classroom-based experiential learning initiatives that simulate real-world marketing challenges, particularly in cross-border brand expansion and digital strategy.
