معرفی
Dr. Michael Chattalas is an Assistant Professor in the Department of Marketing and International Business at Monmouth University. He holds a Ph.D. from The City University of New York (Baruch College) and previously served as full-time faculty at Kean University and Fordham University. He also taught executive programs for Baruch College across Singapore, Taiwan, and Hong Kong, and led international consulting projects in Panama, Singapore, and Greece.
His research explores:
- International marketing strategies
- Cross-cultural consumer psychology
- National branding and stereotype effects
- Luxury consumption patterns
- Global entrepreneurship trends
His scholarly publications consistently examine how cultural perceptions influence consumer decisions, with recent work focusing on nation-branding dynamics, luxury market comparisons, and the convergence of creativity in global business contexts.
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