معرفی
Shweta Singh is an Associate Professor in the Department of Marketing, Global Business and Economics at Kean University's College of Business and Public Management. She specializes in empirical research using quantitative modeling to address marketing challenges in consumer markets, with a focus on risk analysis, credit card industry dynamics, and digital marketing strategies.
- Education: Master's and Doctoral degrees from The University of Texas at Dallas
Her research examines risk analysis in credit card markets, consumer attitudes toward credit management, social media strategies for luxury brands in Asia, and the efficacy of online versus in-person instruction. She also contributes to marketing statistics and data analytics disciplines.
At Kean University, Singh serves as the Marketing Program Coordinator and faculty advisor for Mu Kappa Tau, the National Honors Society for Marketing Majors. She teaches courses including Principles of Marketing, Seminar in Marketing Strategy, and Marketing Research.
Her professional work includes collaborations with researchers like D. Rylander, T. Mims, B.P.S. Murthi, and Erin Steffes on credit card payment behaviors, risk-adjusted revenue metrics, and educational delivery methods.
