معرفی
Sarah Moore is a Professor and Thornton A. Graham Chair at the University of Alberta's Alberta School of Business, with additional administrative roles as Associate Dean of Research and PhD Program. Her research examines communication dynamics in consumer and business contexts.
Moore's research investigates how language shapes consumer perceptions and behaviors, particularly in word-of-mouth communication, online reviews, and service interactions. She explores how linguistic elements like pronoun usage, emotional language, and negation styles influence customer satisfaction and brand perception.
Her recent work includes studies on videoconference self-presentation, clinician-patient communication, and the impact of profanity in reviews. Moore has developed innovative courses on consumer behavior and communication strategies.
