معرفی
Dr. Grant Packard is Associate Professor of Marketing and Program Director for the Master of Marketing at York University's Schulich School of Business. His research examines the psychology of language in marketplace contexts, analyzing consumer communication patterns and their business impacts across customer service interactions, social media, and cultural products.
His core research areas include:
- Psychology of consumer language and communication
- Impact of linguistic patterns on persuasion and satisfaction
- Text analysis methods for marketing insights
- Word-of-mouth dynamics across communication channels
Packard's recent research explores how linguistic elements like verb tense, pronoun use, and language concreteness shape consumer perceptions and behaviors. His work combines laboratory experiments, text analysis, and machine learning to understand language patterns in customer-firm interactions.
His scientific awards and honors include:
- Top 30 over 30 Marketing Professors in Canada (2024)
- Outstanding Reviewer Awards from leading marketing journals
- Research Excellence Fellowship at Schulich School of Business
- Multiple merit awards for research excellence
Packard actively mentors graduate students and serves on editorial boards for prestigious marketing journals. His industry experience includes leadership roles at Indigo Books & Music and BBDO Toronto.
