معرفی
Akshina Banerjee is an Assistant Professor of Marketing at the Stephen M. Ross School of Business, University of Michigan. Her research focuses on the intersection of language and marketing, particularly how language influences consumer decisions. She holds a PhD from the University of Chicago (2023) and dual bachelor's degrees from the University of Minnesota (2017).
Her research interests span marketing, linguistics, economics, and psychology, employing experimental methods, natural language processing, and data analysis. Key topics include linguistic cues in consumer behavior, verb tense effects on decision-making, and foreign language impacts on authenticity perceptions. She has published in journals like Marketing Science and Journal of Experimental Psychology: General.
Prof. Banerjee’s work emphasizes interdisciplinary approaches, bridging marketing with computational linguistics and behavioral science. She is affiliated with the Ross School of Business and contributes to initiatives at the intersection of AI and consumer research.
