معرفی
Sourindra Banerjee is an Associate Professor of Marketing at Leeds University Business School, University of Leeds. He is actively involved in research, teaching, and leadership, serving as Deputy Director of the Global and Strategic Marketing Research Centre and Chair of the Marketing Division Advisory Board.
His educational background includes a PhD from the University of Cambridge, an MSc in International Marketing Management (with Distinction) from the University of Leeds, an MBA from Xavier Institute of Management, and a Bachelor of Engineering from Jadavpur University.
Dr. Banerjee’s research focuses on integrating marketing and strategy with advanced analytics, artificial intelligence, and machine learning to solve managerial challenges in international marketing, innovation, and emerging markets. He applies econometric models to large datasets from countries including India, Bangladesh, the UK, USA, Korea, and Germany. His work emphasizes data-driven decision-making in global business contexts.
His recent publications span top-tier journals such as Journal of Marketing, Research Policy, Journal of Product Innovation Management, and Stanford Social Innovation Review, reflecting a strong trend toward interdisciplinary research at the intersection of marketing, technology, and emerging economies.
His scientific awards include:
- American Marketing Association’s Excellence in Global Marketing Research Award
- American Marketing Association’s Innovation, Technology and Interactivity Award for Best Research Paper
- Dean’s Highly Commended Best Journal Article Award
- Finalist for the Sheth Foundation Journal of Marketing Award
- Finalist for the H. Paul Root Award (2020 and 2016)
Dr. Banerjee has advised postgraduate researchers including Rafid Ur Rahman, Ali Obaidan, and Ming Cheng. He has received multiple scholarships including the Cambridge Commonwealth Trust Scholarship, British Petroleum Scholarship, Smuts Memorial Scholarship, and Maurice Keyworth Scholarship. He teaches Global Marketing Management in the MBA program and Marketing Strategy in MSc programs.
He is affiliated with the Global and Strategic Marketing Research Centre and is a member of professional organizations such as the American Marketing Association, Marketing Science Institute, European Marketing Academy, and Academy of International Business.
