معرفی
Sabrina Helm, Ph.D., is an Associate Professor in the Department of Retailing and Consumer Science at the Norton School of Human Ecology, University of Arizona, holding the PetSmart Endowed Chair. Her research focuses on consumer behavior in the context of environmental changes, sustainability, and marketing education. She teaches courses such as Consumer Behavior and Sustainable Consumption. Helm’s work bridges traditional marketing with climate change challenges, emphasizing societal impact and ethical practices.
Her research interests include marketing and climate change, overconsumption, psychological effects of climate change, and sustainability in education. Collaborative projects with Joya Kemper, Samantha White, and others explore climate-reproductive concerns and teaching climate change in marketing curricula. Helm advocates for rethinking marketing education to address ecological crises, as seen in her editorial work and publications.
Helm’s articles analyze topics like retail business public health commitments during the pandemic, climate anxiety influencing reproductive decisions, and consumer coping strategies in environmental crises. Her 2024 work highlights societal challenges such as millennial retirement planning amid climate uncertainty and the role of ethnic congruence in food authenticity perceptions.
Helm’s career reflects a German academic background and interdisciplinary approach, blending marketing with environmental and psychological perspectives. She emphasizes creativity and critical reflection in students, aligning with her focus on adaptive, responsible consumption practices.
