Yan Sun

Yan Sun is Senior Lecturer at Oxford Brookes Business School, specializing in luxury marketing and consumer behavior. Her research addresses global challenges through three interconnected themes:

• Sustainable consumption in luxury markets
• Digital transformation in retailing
• Generational marketing strategies

Sun leads postgraduate modules on International Luxury Marketing and has developed industry partnerships to enhance curriculum delivery. Her current projects examine sustainable luxury adoption among millennials, digital payment systems for elderly consumers, and social media influencer effectiveness in Asian markets.