Rachel Wang

Rachel Wang is a Senior Lecturer in Business/Data Analytics at Oxford Brookes Business School. She specializes in applying data analytics to hospitality, tourism, and events management, with a focus on Gen Z consumer behavior and digital adoption. Her research informs strategies for SMEs navigating data-driven decision-making.

Wang collaborates with industry partners to analyze real-time metrics for hospitality performance and trends. As a Tableau Academic Ambassador, she integrates data visualization into curriculum development. Her publications examine luxury branding, online event experiences, and social media influencers in Asian markets.