Greg Kapuscinski

Greg Kapuscinski is a Senior Lecturer in Tourism and Hospitality Management at Oxford Brookes Business School, part of Oxford Brookes University. His teaching focuses on Marketing, Entrepreneurship, and Innovation in service industries, with modules such as 'Digital Marketing for Service Industries' and 'Tourism Digital Distribution Strategies.' He supervises MSc dissertations and two ongoing PhD projects.

His research interests span digital marketing, media effects, disaster management, and consumer behavior in hospitality and tourism contexts. Recent projects include SME resilience strategies during crises and employer crisis communication on social media. He is affiliated with the Oxford Regions, Innovation & Enterprise Lab and serves on the editorial panel of the Journal of Vacation Marketing.

Research outputs highlight themes like destination risk perception, crisis communication, and Gen Z employment preferences. He actively participates in professional bodies like the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), contributing to industry-relevant academic discourse.