معرفی
S. Christian Wheeler is The StrataCom Professor of Management and Professor of Marketing at Stanford University's Graduate School of Business. He holds a PhD in Psychology from Ohio State University and has been a faculty member since 2001. His research focuses on consumer behavior, attitude change, and identity theory, with notable contributions to understanding priming effects, self-concept dynamics, and political behavior.
Education: B.A. (Summa Cum Laude) in Psychology from University of Northern Iowa (1995), M.A. (1997) and Ph.D. (2001) in Psychology from Ohio State University. He has held academic roles including Full Professor (2012-present), and has served on editorial boards for major journals like Journal of Consumer Research and Journal of Marketing Research.
Research interests span consumer psychology, social cognition, and marketing strategies. His work explores how environmental cues influence decision-making, the role of self-identity in consumer choices, and the psychological mechanisms behind attitude formation and persuasion. Notable awards include the StrataCom Chair (2015) and the Journal of Consumer Research Outstanding Reviewer Award (2010-2011).
Teaching includes courses like Marketing Management and Behavioral Research Methods at the Stanford MBA and PhD levels. He has advised numerous students and contributed to executive education programs. His research has been featured in prestigious journals such as PNAS and Nature, and his work on voting behavior was highlighted in the New York Times.
Labs and collaborations include interdisciplinary projects on recommendation algorithms, political advertising, and consumer identity. Wheeler's office artifact—a bronze sculpture by Bill Farmer—symbolizes his interest in perspective and informal learning, reflecting his research on self-concept and identity.
