معرفی
Rhia Catapano is an Assistant Professor of Marketing at the Joseph L. Rotman School of Management, University of Toronto. Her research bridges consumer psychology and societal benefit, focusing on shifting entrenched views and the role of meaning in consumer satisfaction.
- B.S. in Psychology, Yale University
- Ph.D. in Marketing/Psychology, Stanford University
Her work examines:
- Factors affecting receptiveness to opposing views
- How meaning influences consumer decision-making
- Behavioral differences between digital and physical goods
- Time perception's impact on life meaning
Recent publications analyze pricing effects, replication methods, and well-being dynamics. Her research appears in journals like Journal of Personality and Social Psychology and Psychological Science.
- AMA-Sheth Doctoral Consortium Fellow (2019)
- Stanford EDGE Fellowship (2015-2017)
Active in academic leadership through memberships in Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), and Society for Personality and Social Psychology (SPSP).
۰مقاله منتشرشده
