معرفی
Rebecca J. H. Wang is an Associate Professor in the Department of Marketing at the College of Business, Lehigh University, since Fall 2016. Her research bridges marketing, data science, and technology, focusing on digital and mobile channels, social media dynamics, and data-driven strategies.
- Ph.D. in Marketing, Kellogg School of Management, Northwestern University
- Former consultant at Monitor Group and data engineer at Connance, Inc.
Her work leverages causal inference and statistical methods to explore omnichannel strategies and direct marketing, with publications in top-tier journals like the Journal of Marketing Research and Journal of Consumer Research, and presentations at conferences including Marketing Science and AdExchanger. She teaches courses on Marketing Analytics and Principles of Marketing.
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