Shane X. Wang

Shane X. Wang is a Professor of Marketing at the Pamplin College of Business, Virginia Tech, and serves on the academic council of the American Marketing Association. He previously held a faculty position at Ivey Business School, Western University, Canada. His research focuses on AI-driven marketing strategies, unstructured data analysis, statistical methodologies, and fintech applications.

Education:

• Ph.D. in Business Administration, University of Cincinnati
• M.S. in Statistics, Georgetown University
• B.S. in Mathematics, University of Toulouse, France

Research Interests: Shane’s work bridges artificial intelligence and marketing, emphasizing consumer behavior analysis through novel data sources like text, images, and blockchain. He explores statistical frameworks for mediation and meta-analysis, as well as the intersection of fintech innovations (e.g., Bitcoin, blockchain) with marketing strategies.

Editorial Roles: Associate/Area Editor at Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Journal of Retailing; Senior Editor at Production and Operations Management. He also serves on the editorial review boards of Journal of Marketing Research and Journal of Consumer Research.

Advising/Grants: No specific advisees or grants listed. His research has been published in top-tier journals including Marketing Science, Journal of Consumer Research, and Management Science.