Shane Wang

Shane Wang is a Professor of Marketing at the Pamplin College of Business, Virginia Tech. He holds editorial roles as Associate Editor at the Journal of the Academy of Marketing Science, Senior Editor at Production and Operations Management, and serves on editorial boards of Journal of Marketing, Journal of Marketing Research, and others. His research focuses on AI-driven marketing strategies, unstructured data analysis, fintech, and statistical methods in consumer research.

• Education: Ph.D. in Business Admin (University of Cincinnati), M.S. in Statistics (Georgetown University), B.S. in Mathematics (University of Toulouse).

Research interests include mapping competitors’ strategic positions in consumer perception, blockchain applications in marketing, and advanced methodologies like mediation and meta-analysis. His work appears in top journals such as Marketing Science, Journal of Consumer Research, and Management Science.

Awarded the 2021 Marketing Science Institute Young Scholar distinction. Provides executive education globally (English, Chinese, French) and advises multinational corporations across finance, pharma, and government sectors.

Prior to Virginia Tech, he was the Kraft Associate Professor of Marketing at Ivey Business School, Western University, Canada.