Purvi Shah

Purvi Shah is an Associate Professor of Marketing at the Robert A. Foisie School of Business, Worcester Polytechnic Institute (WPI). She holds a PhD in Marketing from Texas Tech University and has extensive industry experience in consumer goods, retail, and real estate marketing. Her academic roles include Program Director for Analytics MBA, Online MBA, and MS (Management), as well as Chair of the Committee on Graduate Studies and Research.

Shah’s research focuses on brand and product deletion, consumer behavior around expiration dates, and experiential learning. Notable awards include the 2021 Leading Academic Data Leaders recognition and Emerald Literati Awards (2019). She has advised impactful student projects, winning awards like the First Prize in Worcester Community Project Center’s IQP Awards (2017).

Her teaching portfolio emphasizes marketing strategy, research methods, and sustainable practices. She actively contributes to professional organizations like the American Marketing Association and Academy of Marketing Science.