معرفی
Dr. Jennifer Espinosa is an Associate Professor at Rowan University's William G. Rohrer College of Business, specializing in marketing and consumer behavior. Her research examines brand image dynamics, product returns, and consumer-brand relationships, with applications in retail and services marketing.
Research interests focus on:
- Brand image formation and consumer loyalty
- Supply chain management of product returns
- Cross-cultural consumer psychology
Her 15 most recent articles (2016–2023) demonstrate a strong emphasis on brand sentiment, retail logistics, and consumer behavior methodologies. Trends include novel explorations of brand hate, return process adaptability, and meta-analytical retail frameworks.
Awards include the 2020 Emerald Literati Award for her work on product return systems.
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