معرفی
Dr. Vahid Rahmani is an Associate Professor of Marketing at the William G. Rohrer College of Business, Rowan University. He holds a Ph.D. in Business Administration (Marketing) from Old Dominion University, along with an M.Sc. in International Business and a B.Sc. in Business Administration. His research focuses on Digital Marketing, Pricing Strategies, Consumer Persuasion Knowledge, and Marketing Strategy, with notable contributions to A-level journals like the Journal of Consumer Marketing and European Journal of Marketing.
Education:
- Ph.D. in Marketing, Old Dominion University
- M.Sc. in International Business
- B.Sc. in Business Administration
His research explores topics such as price sensitivity in e-commerce, consumer reaction to online reviews, and the impact of persuasion knowledge frameworks. His work frequently intersects behavioral economics and digital marketing, with studies on pandemic-driven shifts in consumer behavior and gender-based pricing strategies. He has presented at top marketing conferences (AMA, AMS, ACR) and contributed to over 15 scholarly articles since 2015.
Dr. Rahmani’s publications analyze trends like scarcity appeals in retail, regulatory focus effects on consumer reviews, and the dual role of envy in sales performance. Despite his prolific output, no scientific awards are explicitly mentioned in the text. His advising record and grant details remain unspecified, but he actively engages in teaching and research leadership within the Rohrer College of Business.
