معرفی
Navid Bahmani is an Assistant Professor at Rowan University's William G. Rohrer College of Business. He holds a Ph.D. in Marketing from the University of Wisconsin-Milwaukee with additional degrees in Marketing (M.S.) and Finance (B.B.A.). Bahmani specializes in the marketing-finance interface, retailing analytics, and brand management strategies.
His research examines financial implications of marketing decisions, particularly during economic crises, with publications in leading marketing journals. Bahmani's work has been featured in Harvard Business Review and he serves on the editorial board of the International Journal of Bank Marketing. Recent articles explore consumer resilience programs, mobile commerce behavior, and voice technology investments.
