معرفی
Partha Krishnamurthy is a Professor of Marketing at the C. T. Bauer College of Business, University of Houston, where he also serves as the Director of the Institute for Health Care Marketing and holds the title of Bauer Faculty Fellow. He earned his Ph.D. from The Pennsylvania State University and is actively engaged in research and teaching in marketing and decision science.
Research Interests:
- Consumer Behavior and Advertising
- Medical Decision Making and Health Communication
- Customer Insights and Behavioral Decision Theory
- Risk Preference and Experimental Methods
His research explores how individuals make decisions, particularly in healthcare contexts, using experimental methodologies. He investigates topics such as cancer screening preferences, miswanting in customized products, and the impact of uncertainty on service decisions.
His recent and forthcoming publications span high-impact journals in marketing, psychology, and health, indicating a strong interdisciplinary focus on behavioral aspects of consumer and patient choices. His work often addresses real-world problems in healthcare marketing and consumer welfare.
Scientific Awards and Honors:
- Larry J. Sachnowitz Professor of Marketing (Endowed Chair)
- Bauer Faculty Fellow
Advising and Grants: He has secured competitive research funding from the National Science Foundation, supporting his empirical investigations into consumer and medical decision-making. While specific advisees are not listed, his involvement in doctoral seminars and research supervision suggests mentorship of graduate students.
Labs and Research Centers: He leads the Institute for Health Care Marketing at Bauer College, which focuses on advancing research and practice at the intersection of marketing and healthcare delivery, patient engagement, and health policy.
