معرفی
Bowen Luo is an Assistant Professor in the Department of Marketing & Entrepreneurship at the C. T. Bauer College of Business, University of Houston. She holds a Ph.D. in Marketing from the University of Rochester and contributes to research and teaching in quantitative marketing and analytics.
- Ph.D. in Marketing, University of Rochester
- M.Sc. in Economics (with Distinction), Tilburg University
- B.Sc. in Mathematics (First Class Honors), University of Hong Kong
Her research focuses on quantitative marketing, leveraging advanced statistical models to understand consumer behavior and improve marketing decision-making. She specializes in marketing analytics, econometric modeling, and data-driven strategies in modern business environments. Her work bridges mathematical rigor with practical marketing applications.
Bowen Luo has published in premier journals such as Management Science and Marketing Science, reflecting her strong methodological and theoretical contributions to the field. Her research trends emphasize empirical modeling, customer analytics, and evidence-based marketing strategy.
Scientific Awards:
- Academy of Marketing Science (AMS) Mary Kay Dissertation Proposal Award
- Institute for the Study of Business Markets (ISBM) Doctoral Dissertation Award
She advises students and contributes to academic mentoring within the doctoral and master’s programs, though specific advisees are not listed. She has secured competitive recognition through dissertation awards, indicating strong research support and scholarly impact. Her teaching includes MARK 3338 and MARK 7338, both titled "Introduction to Marketing Analytics," aligning closely with her research strengths.
Bowen Luo is affiliated with the Marketing & Entrepreneurship research group at Bauer College and contributes to initiatives in data-driven business decision-making. She maintains an active research agenda in quantitative marketing, with ongoing work likely focused on customer analytics and behavioral modeling.
