معرفی
Lan Luo is a Professor of Marketing at the University of Southern California's Marshall School of Business, where she conducts cutting-edge research at the intersection of artificial intelligence and marketing. She holds a Ph.D. in Business (Marketing) from the University of Maryland and maintains a dual impact in academia and industry through her role as an Amazon Scholar for Global Media Entertainment Business.
- Ph.D., Business (Marketing), University of Maryland
- Professor of Marketing, USC Marshall School of Business
- Amazon Scholar, Global Media Entertainment Business
Her research centers on the applications of artificial intelligence in digital platforms and new product design, with additional interests in consumer behavior, blockchain in creative industries, and market demand forecasting. She leverages advanced data analytics and machine learning to study hiring dynamics on freelance platforms, media selection optimization, and even the predictive power of user-generated photos on restaurant survival.
The recent publications highlight a strong trend in AI-driven marketing analytics, digital platform optimization, and consumer-centric product innovation. Her work integrates fuzzy logic, support vector machines, and large-scale optimization models to solve real-world marketing challenges, often published in top-tier journals such as Marketing Science and Production and Operations Management.
Dr. Luo has received numerous accolades for her research and teaching excellence:
- John D.C. Little Award
- Donald R. Lehmann Award (twice)
- Paul E. Green Award Finalist (twice)
- Ph.D. Mentoring Award
- Golden Apple Award (twice)
- Dr. Jagdish Sheth Award (first woman recipient)
She plays a vital role in academic leadership as Vice President of Practice for the INFORMS Marketing Science (ISMS) community, Associate Editor for Marketing Science and International Journal of Research in Marketing, and Senior Editor for Production and Operations Management. At USC, she mentors Ph.D. students and teaches advanced courses in marketing analytics and strategic modeling, including MKT-566 and MKT-615. Her industry experience leading the Amazon Studios Science team further enriches her academic contributions, bridging theory and practice in media and entertainment analytics.
Dr. Luo leads research initiatives exploring how consumer-posted images can serve as leading indicators of business success, such as in her Tommy Talk on Yelp photos predicting restaurant survival. Her lab-like research environment integrates interdisciplinary methods from computer science, statistics, and behavioral economics to advance marketing science.
