Christina S. Simmers

Christina S. Simmers is a Professor in the Marketing Department at Missouri State University. She holds a PhD in Business Administration from Louisiana State University (2005), an MBA from Nicholls State University (1993), and a BS in Hotel, Restaurant and Tourism Administration from the University of New Orleans (1990).

Her research focuses on influencer marketing, consumer behavior, and the impact of persuasion in endorsement contexts. Recent work explores Gen Z fan authenticity in sports marketing and post-pandemic supply chain transparency.

Publications emphasize interdisciplinary consumer behavior analysis with applications in sports and supply chain management.

• Awards: Distinguished Research Award (Institute for Global Business), Multiple Honor Society Memberships
• Teaches MKT 772 Marketing Management, MKT 351 Consumer Market Behavior, and MKT 350 Principles of Marketing.
• Past roles include Marketing Club Advisor, leading to awards for Outstanding Professional Development (2008).